SAIC's Roewe brand launched its Jiayue 07 family SUV on October 23, with four trims priced from 119,800 to 144,800 yuan (about $16,900 to $20,400) as a limited-time offer. According to Chinese outlet Diandongbang, the model is the first AI-native vehicle in Roewe's 20-year history, built on the CPP AI-native architecture and targeting the large five-seat family SUV segment.
The launch got off to a strong start: official posters showed that within one minute and 53 seconds of sales opening, pre-orders surpassed 10,000 units. For a family SUV starting in the 110,000-yuan class, that is a solid opening, Diandongbang noted.
Pricing and equipment
The four trims are clearly tiered: the 220 Zhixiang edition at 119,800 yuan, the 220 LiDAR edition at 129,800 yuan, the 320 LiDAR edition at 137,800 yuan, and the 320 LiDAR Zhizun edition at 144,800 yuan. The price gaps between adjacent versions are 10,000, 8,000 and 7,000 yuan respectively, giving buyers a clear ladder of options.
Roewe is also bundling a limited-time benefits package valued at 76,601 yuan, which includes the Doubao cabin assistant across the range, the Momenta R7 high-level assistance function package on LiDAR-equipped versions, an AI-powered fridge that can both cool and heat, and a rear-seat eye-protection entertainment screen. In other words, the most expensive smart and comfort features on the options list are essentially included free.
Space, range and smart cabin
The Jiayue 07 emphasizes interior space: 1,339 mm of vertical space, 3,237 mm of longitudinal space, 41 storage compartments throughout the cabin, and a 834-litre boot with a 81-litre secondary compartment. The CLTC pure-electric range is 320 km, with a combined range of 1,480 km - roughly 256-272 km (est.) on the WLTP cycle for the pure-electric figure - meaning weekday electric driving and holiday long-distance petrol use are both covered.
The smart cabin is a key selling point. The Jiayue 07 is the first Roewe model to feature the Doubao cabin assistant, which moves AI from passive command execution toward active perception and understanding. During commutes, the assistant can help organise work ideas and continue on a phone or computer as mind maps and documents. On family trips, it remembers children's learning progress and interests, offering landmark science explanations and role-play interactions.
Using FaceID recognition linked to family accounts, the assistant can identify occupants in different seats, greet them proactively, and match personalised settings for seats, massage, air conditioning and ambient lighting. Over time, it learns family habits - for example, remembering that a father hurt his back and needs lower massage intensity. The official claim is that the more it is used, the better it fits the family.
Driver assistance is another highlight. The Jiayue 07 pairs Momenta's R7 world model with the XHEART X7 dedicated chip, bringing world-model-based high-level assistance into the 130,000-yuan price bracket. The system can automatically plan the optimal navigation route on startup, handle complex conditions like narrow roads in rush hour and urban villages, and fold mirrors automatically when parking in tight spaces.
Brand context
The Jiayue 07 fits into Roewe's product timeline: the 2006 Roewe 750 brought world-class quality to Chinese consumers, the 2016 Roewe RX5 pushed cars into the internet era, and now the Jiayue 07 explores AI-native vehicles. Behind it is the SAIC system, with deep coordination between vehicle and parts makers, cumulative sales exceeding 100 million units, and operations in over 170 countries and regions.
Diandongbang noted that the real test comes after the launch: delivery pace, real-world owner feedback, and how quickly promised features are delivered. The family SUV segment is crowded, but the Jiayue 07's opening numbers suggest the price-equipment combination has found an audience.
