Onvo, Nio's mass-market brand, has introduced a new design package for its L90 three-row electric SUV, adding a blue-and-gold exterior theme and a new grey interior option. The Star Galaxy Gold package is priced at 10,000 yuan (about $1,410) as a Chinese guide price before taxes and incentives, with a limited-time discounted price of 6,000 yuan (about $845), according to NetEase Auto.
The package is available as a standalone option for the L90 Pro, Max+ and Ultra+ trims, and customers can mix and match the exterior and interior themes. The exterior combines a cloud-gold roof paint with a deep navy body colour, a scheme Onvo says draws inspiration from the moon rising over the sea, a motif associated with family reunion in Chinese culture. The interior, called Mist Shadow Grey, covers the dashboard, door panels and all seats in a warm grey tone intended to evoke mountain mist at dawn and dusk.
L90 sales and positioning
Onvo positions the L90 as a technology flagship for large families, built on Nio's third-generation pure-electric platform. The model shares the same intelligent driving and cabin hardware as Nio's ES9 flagship SUV. Onvo says cumulative deliveries of the L90 have surpassed 60,000 units in the year since launch, and that the model ranks first among new-energy large SUVs in China for one-year residual value.
The L90 is a battery-electric vehicle (BEV), and the new design package is part of Onvo's effort to strengthen the model's premium family image while giving buyers more personalisation choices. The company did not disclose updated sales targets or pricing for the vehicle itself in the announcement.
The launch comes as Onvo, which operates under Nio's broader umbrella but sells under its own brand name, continues to expand its line-up beyond the L60 crossover. The L90 competes in China's crowded large-SUV segment, where domestic brands are increasingly pushing design and interior options as differentiators alongside range and charging performance.
Context
Onvo's design-focused update follows a pattern common among Chinese EV makers of using limited-edition styling packages to refresh interest in existing models without a full facelift. The discounted launch price is a typical promotional tactic in China's competitive new-energy vehicle market, where price pressure has been intense throughout 2025.
The L90's claimed residual-value ranking, if accurate, would be notable in a segment where depreciation concerns have historically weighed on EV ownership costs. Onvo did not provide the methodology behind the ranking in the announcement.
