Mengshi, the luxury off-road brand under Dongfeng Motor, has opened pre-sales for its new X700 SUV in China, with prices starting at 249,800 yuan (about $35,200). The model, described as a "luxury smart all-terrain SUV," is designed to handle both daily city driving and outdoor off-road scenarios, according to Gasgoo.
Design and positioning
The X700 features a boxy, square-shaped body, a design language common among off-road-oriented vehicles. Mengshi positions the model as a versatile option for buyers who want a vehicle that can serve as a comfortable commuter during the week and a capable off-roader on weekends.
At the pre-sale event, held on September 28, 2026, Chinese actress Nazha participated as the "chief acceptance officer," adding a celebrity touch to the launch promotion.
Market context
The X700 enters a competitive segment in China's growing new-energy vehicle market, where brands are increasingly blending luxury features with rugged capability. Mengshi, known for its military-grade off-road heritage, is expanding its lineup to attract a broader consumer base.
Pricing for the X700 starts at 249,800 yuan (about $35,200) as a Chinese guide price before taxes and incentives. The company has not yet released detailed specifications, including powertrain options or range figures.
The pre-sale launch comes as Chinese automakers intensify their push into premium segments, with several brands offering electric and hybrid off-road vehicles. Mengshi's move reflects a broader trend of traditional off-road brands adapting to electrification and smart features.
According to Gasgoo, the X700 is part of Mengshi's strategy to cover multiple mobility scenarios, from urban commuting to outdoor exploration. The brand aims to leverage its off-road expertise while incorporating modern technology and comfort features.
As pre-sales begin, customers can reserve the X700 through official channels. Delivery timelines and full specifications are expected to be announced closer to the official market launch.
