Beijing Hyundai's new premium electric brand, Ioniq, has officially launched its first model, the Ioniq V, a mid-size pure-electric sedan aimed at China's competitive 100,000-140,000 yuan price segment. The car is available in five trims, with a limited-time promotional price starting at 99,900 yuan (about $14,100) and a regular suggested retail price range of 109,900-139,900 yuan (about $15,500-$19,700), according to Chinese outlet 电动邦 (DianDongBang).
The Ioniq V is offered with two battery-electric (BEV) powertrain options. The 540km version uses a 53.48kWh lithium iron phosphate (LFP) battery and a 140kW motor with 250Nm of torque, while the 650km version pairs a 66.85kWh pack with a more powerful 168kW motor, also delivering 250Nm. Both range figures are measured under China's CLTC standard, which tends to be roughly 15-20% more optimistic than the WLTP cycle, so real-world range is likely to be lower.
Smart cabin and ADAS as key differentiators
Rather than competing purely on price, Ioniq has loaded the V with technology aimed at closing the gap between traditional joint-venture brands and China's domestic EV makers. The car features a 27-inch 4K ultra-thin widescreen display powered by a Qualcomm Snapdragon 8295P chip, and integrates AI large language models from Baidu and ByteDance's Doubao for enhanced voice interaction. A P-HUD head-up display and Dolby Atmos audio are also available.
For driver assistance, higher-spec versions of the Ioniq V come with a system developed by Momenta, offering L2+ level assisted driving. The lineup is structured so that the 540 Max+ and 650 Max+ trims add this advanced driver assistance system (ADAS) alongside their longer-range or standard configurations.
Measuring 4,900mm long, 1,890mm wide and 1,470mm tall with a 2,900mm wheelbase, the Ioniq V adopts a coupe-like silhouette with a low stance and fastback rear, targeting younger buyers.
Lifetime warranty and battery guarantees
Ioniq is also using long-term ownership guarantees as a core selling point. The brand offers lifetime vehicle warranty, plus a battery degradation policy that promises replacement rather than repair if capacity drops below 70% within 8 years or 160,000km. In the event of a battery fire, the company says it will replace the car, with the same 8-year/160,000km coverage period.
Additional launch benefits include a free technology package with heat pump air conditioning and P-HUD/Dolby Atmos on all trims, while Max+ versions get 19-inch wheels, a powered tailgate and nine airbags. Long-range versions receive a free charging pile, discharge gun and sunroof shade for a limited time. Financial subsidies of up to 11,000 yuan (about $1,550) and trade-in allowances of up to 12,000 yuan (about $1,690) are also available, with total launch benefits exceeding 50,000 yuan (about $7,040).
The Ioniq V's launch marks Beijing Hyundai's attempt to establish a foothold in China's mainstream pure-electric sedan market, where domestic brands have dominated with aggressive pricing and feature-rich models. While the entry price undercuts many rivals, the brand's long-term credibility will depend on delivery performance, real-world ADAS capability, over-the-air updates and service network expansion, as the Chinese source notes.
