SAIC Audi has moved to dispel rumors that Audi's German headquarters does not recognize the AUDI brand, following reports that the German automaker had blocked AUDI models from entering the German market. In a social media post on Sept. 21, SAIC Audi's head Xie Shiqi said the reports misquoted an Audi spokesperson's remarks about after-sales service, according to Chinese outlet NetEase Auto. The comments were meant to explain that Audi cannot provide after-sales support for unofficial parallel-imported AUDI vehicles, as these are treated as third-party vehicles, not a rejection of the brand itself, Xie said.
Xie also noted that Audi's global CEO Gernot Döllner has repeatedly attended AUDI brand events, including launches and factory openings, and that the E5 Sportback is displayed at the Ingolstadt headquarters. He added that the Audi E7X has sold over 10,000 units within 100 days, and the first AUDI Day is planned for November 2026. Xie warned that legal action would be taken against "excessive and misleading" statements.
Luxeed RX and Enjoy V8 set for Sept. 28 debut
Huawei's consumer business chairman Richard Yu announced on Sept. 21 that the Luxeed RX and a Harmony Intelligent Mobility (Hongmeng Zhixing) new-product launch will take place at 14:30 on Sept. 28, according to IThome. The Luxeed RX, a mid-to-large pure electric coupe SUV, is the first model under the Harmony Intelligent Mobility brand to break from the numeric naming convention. Built on Huawei's new Tulin platform, it features Huawei's next-generation high-performance electric drive and is designed for L3-level autonomous driving architecture. Pre-sales have shown strong demand, with L3-architecture versions accounting for 90% of orders.
At the same event, the Enjoy V8, a mid-to-large family smart MPV, will open reservations. Huawei and Harmony Intelligent Mobility have delivered over 1.5 million vehicles cumulatively.
In related news, Beijing BluePark New Energy Technology disclosed in an investor relations record that the Enjoy brand's cooperation with Huawei follows the same model as other Harmony Intelligent Mobility brands, and that dedicated Enjoy sales networks are progressing as planned.
Geely enters Switzerland; CATL adjusts storage cell prices
Geely Auto held a brand and product launch event in Zurich, Switzerland, officially entering the Swiss market. The company unveiled three new energy models: the Geely E5, Geely E2, and STARRAY EM-i, covering both battery-electric (BEV) and plug-in hybrid (PHEV) powertrains, according to Gasgoo.
In the supply chain, CATL updated its online store's energy storage cell prices on Sept. 21, with the 280Ah (1P) cell starting at 0.470 yuan per Wh, the 314Ah cell at 0.403 yuan per Wh, and the new 587Ah cell at 0.415 yuan per Wh, according to Cailian Press. Compared to early September, the minimum price for the 280Ah cell rose by 1.1%, and the 314Ah cell by 2.0%.
In other news, Volkswagen was removed from the Euro Stoxx 50 index, with its shares down more than 75% from 2021 peaks, near 16-year lows. Separately, the China Association of Automobile Manufacturers reported that the top ten MPV makers sold 528,000 units in the first eight months of 2026, accounting for 79% of total MPV sales.
