Chinese premium EV brand Voyah is making a case for strong resale value in the new-energy vehicle market, with its 2026 models showing one-year retention rates between 71% and 75%, according to the Chinese outlet D1EV. The brand, a subsidiary of state-owned automaker Dongfeng, highlighted that its vehicles' value depreciation slows significantly after the first year, with three-year retention rates still above 62%.
Resale value trends
Voyah's data shows a consistent pattern across its lineup: the 2026 Voyah Dreamer Qiankun Max EV retains 73% of its value after one year and 63% after three years, while the PHEV version retains 72% and 62%, respectively. The Voyah Taishan Max+ leads with a 75% one-year retention and 65% after three years, and the Taishan Ultra holds 72% and 63%.
The company emphasizes that the key metric is not the single-year figure but the slope of depreciation. With a difference of only 9 to 10 percentage points between one- and three-year values, Voyah argues its models avoid the sharp drop-off seen in some competitors, indicating a more stable market consensus on the brand's worth.
Notably, the gap between battery-electric (BEV) and plug-in hybrid (PHEV) versions has narrowed to about one percentage point on the same platform, suggesting that powertrain type is no longer the primary driver of resale value. Instead, platform consistency, technology iteration, and after-sales support play larger roles.
Brand stability and support
Voyah attributes its resale performance to several factors. The brand, founded in April 2019, listed on the Hong Kong Stock Exchange in March 2026 (ticker 07489.HK). It delivered 150,169 vehicles in 2025, up 87% year-on-year, and 89,453 units in the first seven months of 2026, a 31% increase. As of May 2026, it has over 360,000 cumulative global users.
The company also highlights its transferable warranty: non-commercial vehicles are covered for 60 months or 100,000 km (62,000 miles), with the three-electric system (battery, motor, and electronic control) covered for up to 96 months or 160,000 km (99,000 miles) on models like the Dreamer, Zhuiguang, Zhiyin, and Taishan. The warranty remains valid for subsequent owners, and parts supply is guaranteed for at least 10 years after production ends.
Voyah's intelligent features, including its Kunpeng ADAS and Xiaoyao cockpit, are designed to stay updated. Some models, such as the FREE+, new Zhiyin, 2026 Dreamer, Zhuiguang L, Taishan, and Taishan X8, are equipped or planned to be equipped with Huawei's Qiankun ADAS and HarmonyOS cockpit. The company had filed 6,028 patents by March 2026, with 2,077 granted, focusing on new energy, intelligent driving, and safety.
For long-distance users, Voyah's app integrates over 1 million charging points across more than 2,700 counties and districts, covering the core highway network. The brand also offers the VP1000 megawatt-level ultra-fast charging stations.
Voyah's 2026 lineup includes the Dreamer MPV (starting at 219,900 yuan, about $31,000), the Taishan SUV series (starting at 292,900 yuan, about $41,300), and the FREE+ (starting at 219,900 yuan, about $31,000). These are Chinese guide prices before taxes and incentives. The brand operates 579 stores in 233 cities globally and claims to be the first Chinese state-owned automaker to adopt a direct-sales model.
