MG, the British-born brand now owned by China's SAIC Motor, has returned to the front ranks of China's electric-vehicle market, according to data published by NetEase Auto. The brand sold 30,292 battery-electric vehicles (BEVs, fully electric cars) in China in September, a monthly figure that pushed it past several mainstream new-energy startups and into the industry's leading tier.
The main driver was the MG07, the brand's first electric coupe, which delivered 14,577 units in its first month on sale. The model is MG's strategic entry into China's mainstream electric coupe segment, and its early performance validates the brand's product strategy, the report said.
Premium tech at mainstream prices
MG says it is pursuing a "technology equality" approach, leveraging SAIC's research resources and mature supply chain to bring features such as an 800V high-voltage platform, lidar-based assisted driving and electromagnetic suspension down to the 100,000-150,000 yuan price band (about $14,100-$21,100, Chinese guide prices before taxes and incentives). That positioning aims to let ordinary consumers feel the benefits of technology upgrades in a fiercely competitive market.
The domestic gains come alongside strength abroad. MG's global new-energy vehicle sales in September reached 84,176 units, making it one of the few Chinese brands to lead in both the home and overseas markets, according to NetEase Auto. The MG4 continues to lead the pure-electric hatchback segment, while the MG07 has quickly climbed the coupe rankings.
Rebuilding the product matrix
The MG07 fills a gap in MG's mainstream electric coupe lineup and marks the brand's formal return to China's first tier of new-energy players as an "old-school new force," the report said. With further product iterations and delivery capacity building, MG expects to keep expanding its advantage in the global new-energy market.
MG's September performance comes as China's EV market remains highly competitive, with brands racing to cut prices and add features. The brand's ability to combine domestic volume with export strength gives it a distinctive position among Chinese automakers, most of which prioritize one market over the other.
